The 2023 China Home Appliance & Consumer Electronics Expo (AWE2023) opened at the New International Expo Center in Shanghai. This year's AWE, themed "Intelligent Technology, Creating the Future," brings together over a thousand domestic and international companies to showcase achievements in the home appliance and consumer electronics sectors, offering consumers a panoramic view of the beautiful prospects of future intelligent living.

Huawei showcased its full-house smart solution at AWE. As the event booth organizer, we provided end-to-end services from initial planning to execution. We designed an 800-square-meter two-story booth and a full-house smart exhibition hall, immersively presenting smart scenes for homes, hotels, and other industries, showcasing an ever-evolving future spatial ecosystem.

Outdoor exhibits include areas for new energy vehicles, full-house smart sand tables, smart foyer areas, smart equipment and home appliance displays, etc. Inside, the full-house smart scenes are divided into different experience zones according to various rooms, featuring smart hotel rooms, smart foyers, smart bedrooms, smart bathrooms, smart kitchens, smart lighting, and home theaters.

Additionally, a single-experience zone showcases Huawei's upgraded AI sensing technology, which can identify people's specific location and stationary status in space, enabling lights to turn on when people arrive and off when they leave.

The design features white as the primary color, creating a clean and minimalist display atmosphere. The design elements strictly adhere to the Huawei VI system's standards and parameters, fully considering the client's ideas and suggestions. After numerous refinements, the final design has been realized.

During the project setup phase, Pinbang showcases a comprehensive construction process and efficient execution communication to clients, providing dedicated service and paying attention to every detail until the project is delivered.


At this home appliance exhibition, Huawei's booth was a hot spot, attracting attention from numerous industry media and KOLs. Pinbang Advertising helped Huawei effectively showcase the three key highlights of "full space, full scenario," and also demonstrated Huawei's technical strength and ecological advantages in the smart home field.





O2O full-case service provider, offering comprehensive marketing and promotional services for exhibitions and events.


Expo ranking service providers, Canton Fair, Digital China Fair, and American Beauty Expo booth builders.


→ Extensive experience in event management and comprehensive planning, with a cumulative of over 5,000 services provided.


Customers come from over 40 cities across various countries, over 100 leading enterprises, and span more than 1,200 different industries.








PineBridge Advertising integrates online and offline resources, offering comprehensive marketing and promotional services for exhibitions and events. With a well-established operational system and an experienced execution team, we prioritize service with a customer-centric approach, guided by creative themes and results-oriented objectives, striving together with clients to explore and create a sustainable and prosperous future. Miss Yan: 13918355988. Online consultation