The 113th National Sugar and Alcohol Fair kicks off in autumn, Nanjing sets new standards for industry events and urban consumption.
October 16-18, 2025, the 113th National Sugar and Wine Commodities Fair (Autumn Edition) will grandly open at the Nanjing International Expo Center. As a long-standing exhibition in the Chinese food and beverage industry, this year's sugar and wine fair is themed "Gather Strength in the Yangtze River Delta · Empower New Consumption." Through a market-oriented location selection mechanism, the fair comprehensively evaluates key indicators such as the city's industrial radiation power and market vitality. Thanks to its comprehensive advantages, Nanjing has once again been selected as the host city after a decade.
Deep Integration in Exhibition City, Sparking New Consumption Scenarios Across the Board
This year's Sugar and Wine Fair introduces the innovative "Autumn Sugar Tasting Jinling" Consumer Month. Through diverse integration models like "Exhibition + Cuisine" and "Exhibition + Culture and Tourism," the event's influence is extended to city landmarks. During this period, special events such as music festivals and intangible cultural heritage markets will be launched, with the opening of flagship stores for brands, and a consumption loop of "Pre-event Attraction - Exhibition Experience - Post-event Conversion" will be established.
Technology Empowers Industries, Seizing the High Point of Future Development
The exhibition features a special "AI Smart Device Zone" and a "Healthy Food Lab," showcasing cutting-edge technologies like 3D food printing and intelligent cooking robots. Concurrently, a technology achievement transformation event will invite universities and research institutions to release patent achievements, with some projects being industrialized through bidding. The organizing committee plans to hold multiple closed-door selection meetings to leverage data technology for precise supply and demand matching.
Global resources converge to build a new pattern of two-way opening.
The exhibition attracted exhibitors from over 40 countries and regions, with international organizations forming groups to participate. A cross-border trade service center is specially set up, offering customs consulting and other supporting services, along with a dedicated match-making event for overseas buyers. Data shows that China's food import and export volume exceeded $800 billion in 2024, and this year's exhibition will further enhance its two-way trade function.
Industry ecosystem upgradeNew industry transformation direction
18,000 square meters of exhibition area covers 9 major themes including beverages and food, featuring special zones such as "Low-ABV Trendy Drinks" and "Prepared Meals Black Box."参展ers include leading brands as well as nearly a thousand emerging brands, with over 30,000 innovative products expected to be launched. The concurrent industry development conference will focus on trends of youthfulness, health, and digitalization, releasing an industry trend analysis report.
Green Smart Exhibition Organization, Setting a Benchmark for Sustainable Development
The exhibition promotes a low-carbon concept, utilizing green technology in the venue and biodegradable tableware in the catering area. An AI-guided navigation system is introduced for intelligent guidance, and an online cloud exhibition platform is established to provide long-term services. The organizing committee forms a special guarantee team to optimize services across the entire chain, including transportation and food safety.
As a key platform in China's food industry, the 113th National Sugar and Wine Fair will showcase an industry event with both commercial value and urban warmth through the innovative practice of "Exhibition and City Integration."
