2024 Russia Autumn International Beauty Expo (interCHARM)

【Exhibition Date】October 9-12, 2024

【Exhibition Venue】Crocus Expo International Exhibition Centre, Moscow

【Exhibition Cycle】Annual event

Product Scope

Mei Rong products: Perfumes, fragrances, beauty care cosmetics, natural beauty products, baby care products, hygiene products, BAA products, daily chemical products, household items, cleaning supplies, professional beauty salon cosmetics, beauty equipment, SPA products, pharmaceutical cosmetics, oral and dental care products, shaving products, beauty gift items, etc.

Nail Care Products: Nail services, nail tools, nail plates, nail polish, foot care products.

MoiRong Packaging Materials & Raw Materials: Perfume Bottles, Nozzles, Glass Packaging, Plastic Bottles, MoiRong Printing Packaging, MoiRong Transparent Plastic Packaging, MoiRong Chemical Raw Materials & Ingredients, Fragrances, Manufacturing Labels, Private Labels, etc.

Moralong Equipment: SPA equipment, beauty instruments, cosmetic industry machinery and equipment, health products and equipment.

Hair Care Products: Hair dryers, flat irons, hair styling tools, professional hair care products, equipment, beauty salon care supplies, wigs, etc.

【Exhibition Report】

Russia's International Beauty Expo boasts a rich history as a major international event in Russia and Eastern Europe, with October hosting a significant gathering of manufacturers/suppliers from the global beauty industry, as well as groups involved in perfume and salon businesses. In 2022, the event was taken over by ExpoVisionRus, a division of the Russian Exhibition Group, making interCHARM EXPO a successful and influential international beauty exhibition in Russia. Over four days, interCHARM EXPO showcases the latest trends in the beauty industry, with participating products setting new benchmarks for local retail product lines. It also provides new perspectives and sources for beauty salons and industry experts.

【Exhibition Area Layout】

5 Pavilion, 9 Pavilion - Cosmetics, Perfumes

6 Pavilion - Hair Care Products, Hair Styling Products, Hair Accessories, Facial

7 Pavilion - Nail Products

Hall 8 - Meirong instrument ingredients, Meirong instrument equipment.

Booth 10 - Packaging Materials Zone

Booth 11 - Cosmetics, Perfumes

Previous exhibition data from interCharm Expo:

Exhibitors: Attracted 1,185 companies from Russia, Eastern Europe, and various countries, including over 400 Chinese enterprises. 86% of exhibitors were satisfied with the show's results, 63% met new buyers, 42% signed contracts with new business partners, 57% increased brand awareness, and approximately 65,000 professional visitors.

Visiting Buyers: A total of 65,000 visitors from Russia and 78 other regions attended, over 50% of whom hold senior positions in the mei rong industry, and over 80% are decision-makers.

Top Three Advantages of Attending interCharm Expo

Compensate market demand

Currently, many large companies have suspended business operations in Russia, so retailers are seeking new products and new suppliers and manufacturers to meet the demand of a market with a population over 146 million.

Currency Exchange Advantage

The Euro/Dollar exchange rate against the Ruble is highly favorable for Russian businesses, thus leading to a very high purchasing power.

Chinese companies have a competitive edge in niche markets.