This is what real practical training should look like. Your course is actually a pseudo practical course

Chuangtan Consulting believes that most of the current logistics market sales courses, operations courses, etc. are typical theoretical courses, and there are not many personnel who have actually worked in senior management in enterprises, nor have they systematically summarized the industry. They cannot be called "practical courses" at all. Below, we will introduce a reflective article about practical courses, which is our goal to help customers solve problems.

Can you help me find someone to monitor a training session for only half a day

What kind of training

A training session for market managers from various states and cities across the province, with a relatively high level and about 120 people

That's indeed of an extraordinary level. What theme is it

Government and enterprise industry marketing training

Let me check if my colleagues are available first. As you know, * * is currently the peak training season and may not be available

If you don't have time, can you help me go to the scene to keep an eye on it? If you have anything to do after the start of the show, you can withdraw in advance. I am going on a business trip to Luoyang, and on that day we will also arrange for two little girls to provide on-site service. I am worried that there may be problems on site and they won't be able to handle it

**Afterwards, my colleagues didn't have time, so I had to personally take charge. In the training circle, everyone still needs to support each other. Although the time cost is quite high, it cannot completely fall into the eyes of money. Moreover, I also want to learn marketing courses that my friends consider to be excellent trainers.

In fact, there is a deeper reason that prompted me to take action, which is that as an operator, I need to regularly go to the front line of training to experience the training atmosphere. Although I have been in this industry for over a decade, there are still many areas that I need to constantly learn and adapt to. Just like a warrior, if they are detached from actual combat for too long, their professional skills will become rusty.

When I arrive at the venue, according to my traditional habit, I usually need to communicate with three people: the trainer, the training liaison of the client, and the on-site teaching assistant.

The main purpose of communicating with the trainer is to understand the areas where we need to cooperate during the training, and then to learn about their courses. This led to the following conversation:

My course actually requires at least 4-5 days of theoretical and practical training, which is 1 day. Then, 12 people will be selected for the practical training of the plan, which means that in the next 3-4 days, marketing plans from various industries will be developed. I will lead everyone to work together. After the plan is completed, it will enter the market coaching stage, where students will invite customers themselves and I will follow them to negotiate business and help students negotiate orders

Teacher Tang, when I heard you speak like this, I was filled with anticipation. This kind of practical training is what the current client * * wants

I have been working in this industry as a marketing professional myself, and in fact, I have only been a full-time trainer for over a year. Since I teach practical courses, the overall satisfaction of the students is still relatively high, after all, they are all practical knowledge

As my friend told me, this teacher is super confident. It is precisely because of this confidence that the first party is full of expectations, but the training institution is also worried that the course may have problems and affect customer relations, so we need experienced trainers like us to come to the site to help monitor. Because once there is a problem, I can communicate with the first party in a timely manner to find a solution, and also provide reasonable suggestions to the trainer. In short, if there is any problem, I can take care of it.

After communicating with Teacher Tang, I am basically at ease because listening to a teacher's ideas can basically determine their training style and estimate their training satisfaction. This is also one of the main reasons why I enjoy communicating and exchanging ideas with trainers before class.

After the course began, I participated in the training as both a reviewer and a learner. The entire training, in fact, the teacher's teaching skills did not make me feel outstanding, and there were quite a few catchphrases, but he completely conquered everyone present with just one move, which is:

The content is practical enough to make people not want to miss any of it.

As an "old sparrow" in the training industry, we are actually very picky about training. People like us often play the role of picking the bone in the egg when we attend classes, so those who can impress us must be very talented. Teacher Tang used his rich industry practical experience to present a training practical lesson, and I couldn't help but give him a thumbs up for this.

In summary, his practical courses have the following characteristics:

1. The industry is well known

Teacher Tang has broken my understanding of practical training because he is knowledgeable about industry policies. What I admire even more is that he knows the education system, financial system, * * system and other industry systems like the back of his hand. He is familiar with how every procurement demand is generated, how to bid, how to make decisions, how to conduct inspections, etc. People without practical experience cannot describe this flavor at all.

In addition, his language skills in the industry have reached the pinnacle, and even some people in the * * system may not be as professional as him. As is well known, in the business of * * and other units, speaking is very artistic. One cannot violate rules and regulations, but must also do their own thing, which tests a person's emotional intelligence.

This is also why I always advise some trainers to develop both vertically and horizontally. Only by deeply cultivating the industry can they become familiar with it, speak the flavor of the industry, and make students feel that the teacher is a practical practitioner. Otherwise, it is also very likely that the students will wear a theoretical hat.

2. Full case support throughout the process

Teacher Tang's class is one case after another, and I remember hearing no less than 4 cases in the 10 minutes before the end of the class. These cases run through every aspect of sales, such as:

How to find the demand? He analyzes the needs of national policies, the head office, the general administration, and pilot areas, and then lays out in advance, always taking the lead over competitors. I have analyzed several classic cases from various industries here, and after listening to them, I feel that I have gained a lot.

How to schedule a meal with a client? He listed several practical cases of inviting clients for meals, with a focus on how to make clients feel confident in accepting invitations.

How to dine with clients? This left a deep impression on me. He talked about how a deputy department level leader invited a group of cadre training class students to toast and cleverly pay the bill.

Teacher Tang is like a case library, making people exclaim that it is practical and professional enough.

3. Method 1 can be applied

Case teaching is all about highlighting specific operational methods. If only cases are presented without refining the methods, the training effect will be somewhat compromised, as students are inherently lazy. People like to learn from what others have summarized, rather than summarizing themselves.

Teacher Tang talked about a good way to find the leaders of * * units on site, which left a deep impression on me. He started by organizing several cadre training sessions every year, and then analyzed that if he could find the class teacher of the training class, with the recommendation of the class teacher, he could easily break through the situation and quickly obtain these * * network resources.

Is a course practical? You only need to see if the case is grounded to know. If there is only a slight shadow of a case, it cannot be considered a purely practical course. The practical courses that students enjoy must be case by case, with refined operational methods, and do not require too many conversion prerequisites. Basically, they can be used as soon as they listen. This is what practical courses should look like. If your course is not well received by the market, then you need to carefully consider whether your course is a pseudo practical course, because true practical courses never lack market demand.