1. Environmental Concept — Nongfu Spring never uses tap water from the city. Every drop of Nongfu Spring has its source. Nongfu Spring believes that only good natural water sources can produce quality bottled drinking water. Drinking water rich in natural mineral elements meets human needs and is unmatched by any artificial water.

2. Natural Concept — Factory established at the source of water, production from the source.

3. Health Concept — Nongfu Spring produces only natural, alkaline drinking water, and strictly opposes the addition of any artificial minerals to water. The World Health Organization's "Guidelines for Drinking Water Quality" indicates that regardless of the richness of dietary structure, the human body must obtain a certain proportion of minerals and trace elements from drinking water.