The 113th National Sugar and Alcohol Fair Focuses on Consumer Revival, Set to Open in Nanjing in October

The 113th National Sugar and Alcohol Fair Focuses on Consumer Revival; Opens in Nanjing in October

October 16-18, 2025, Nanjing International Expo Center
The National Sugar and Wine Fair Organizing Committee announces that the 113th National Sugar and Wine Commodities Trade Fair will be held from October 16th to 18th, 2025, at the Nanjing International Expo Center. As the annual grand event of the Chinese food and wine industry, this edition focuses on "Boosting Consumption and Innovating Upgrades." Through the integration of resources across the entire industrial chain and innovation in consumer scenarios, the fair builds an efficient business platform for companies, helping to unleash market vitality.

Trade Show Highlights: Multi-dimensional Initiatives Spark Consumer Potential

1. Full industrial chain supply and demand linkage
   The exhibition covered an area of 180,000 square meters, featuring 9 core zones including traditional beverages, wines and international spirits, leisure foods, and health technology, encompassing the entire chain from production to consumption. Over 3,500 exhibitors and 120,000 professional buyers facilitated business cooperation through precise supply and demand matching and closed-door product selection sessions.

2. Technology Empowers Consumer Experience
   Established an AI Equipment Zone and a Healthy Food Technology Service Zone to showcase cutting-edge technologies like blockchain traceability and 3D food printing. Enhance consumer awareness and acceptance of tech foods through immersive interactive experiences, fostering new consumer growth points.

3. Exhibition City Integrates to Create New Consumer Scenarios
   In conjunction with the联动城市消费季, we are launching the "Golden Autumn Trendy Shopping Season" and the "Mimiao Music Festival" with unique themes. We are also initiating the "Taste Jinling in Autumn Sugar Month," integrating culinary, tourism, and cultural resources. By engaging in city exploration check-ins and experiencing the night economy, we aim to unleash the full potential of consumer demand across the board.

4. Internationalization and Regional Synergy Development
   Attracting participants from over 40 countries and regions, the event strengthens the connection between international brands and local enterprises. Based in Nanjing, it extends its reach to the Yangtze River Delta integration and the Yangtze River Economic Belt, promoting regional industrial resource integration and consumer market synergy, and expanding corporate market space.

5. Brand Cultivation and Channel Innovation
   Hosted the China (Nanjing) First Edition Economic Development Conference, supporting first store, first performance, first exhibition, and other business formats. Through activities like live-streaming e-commerce product selection meetings and community group buying matching sessions, helped enterprises reach emerging consumer channels and expand brand influence.

Choosing Nanjing's Advantages

• Geographic radiation powerNanjing Metropolitan Area encompasses a population of 30 million, bridging the East China consumer market with the Yangtze River Economic Belt's industrial resources, offering businesses a vast market hinterland.

• Industrial Innovation PowerLocal smart manufacturing and health technology sectors are vibrant, with abundant regional cultural IP and culinary resources, providing a solid foundation for innovation in consumer scenarios.

• Service AssuranceThe exhibition is integrated into the city's development strategy, providing efficient participation experiences for visitors and businesses through optimized transportation, accommodation, and catering services.

Previous Editions and Industry Value

Since its establishment in 1955, the National Sugar and Alcohol Fair has facilitated over 1 trillion yuan in transactions, becoming a key indicator of industry trends. This year's event continues the "trade is king" philosophy, driving the transformation of commercial outcomes through a post-exhibition continuous service mechanism, and supporting the long-term development of enterprises.