Anti-counterfeiting labels, also known as anti-counterfeiting stickers or holographic stickers, are a type of sticker product that can be affixed, printed, and transferred onto the surface of the item, its packaging, or its accessories (such as product tags, business cards, and anti-counterfeiting cards). These labels serve as anti-counterfeiting identifiers with anti-counterfeiting features and identification methods being the essence of their function.

Anti-counterfeiting marks are one of the anti-counterfeiting technology products (as of 2020, there are a total of 6 categories according to national standards), and anti-counterfeiting believes that products should follow the eight technical requirements adhered to by the anti-counterfeiting labels at the time of manufacture.

1. Identity Uniqueness: The uniqueness and non-transferability of anti-counterfeiting technology product identification features. For instance, in digital anti-counterfeiting, each product's anti-counterfeiting mark is associated with a unique code, allowing for a single use only, without the ability to transfer usage.

2. Stability Period: The short duration during which the anti-counterfeiting identification features of an anti-counterfeiting technology product can be maintained under normal operating conditions. For example, fluorescent inks and thermochromic inks have a degradation period.

3. Time-to-Fraud: The short period of time in which anti-counterfeiting technology products' anti-counterfeiting identification features can be successfully replicated under normal operating conditions. This is a concern for the client and should be addressed with a commitment period proposed by the manufacturer.

4. Anti-counterfeiting Strength: The durability and reliability of identifying authenticity and preventing counterfeiting. The anti-counterfeiting strength is composed of four elements: the number of anti-counterfeiting identification features, the number of proprietary anti-counterfeiting technologies, the difficulty of counterfeiting, and the cost of counterfeiting.

5. Adaptability in Use: The anti-counterfeiting identification features of anti-counterfeiting products should be capable of adapting to the usage requirements of the target item or service recipient.

6. Authentication Performance: The anti-counterfeiting identification features of the anti-counterfeiting technology products can be correctly identified by sense or machine (instrument) within the required identification time. The first-line identification emphasizes the public recognition of the anti-counterfeiting identification features, which can be identified through the senses alone; the second-line identification emphasizes the ability to identify through simple instruments (such as magnifying glasses, laser pens, UV fluorescence discriminators, etc.); the third-line identification emphasizes identification by experts through instruments (such as DNA analysis) as a basis for judicial determination. The second-line and third-line identifications emphasize the implicit nature of the anti-counterfeiting identification features.

7. Environmental Requirements: The anti-counterfeiting performance of the anti-counterfeiting technology products should meet the normal usage environment requirements of the target items.

8. Technical Security and Confidentiality: The technology for designing and producing anti-counterfeiting products should ensure security and confidentiality. In addition, consideration should be given to economic cost adaptability, meaning that while meeting anti-counterfeiting technical requirements, the cost of use should be minimized as much as possible.