1.Most consumers exhibit a pragmatic mindset during the consumption process, valuing the practical utility of goods. They seek convenience, affordability, and good quality, without necessarily prioritizing aesthetic appearance or trendy designs. This mindset is predominantly found among mature consumers, salaried classes, housewives, and...

2.Consumers with a certain economic capacity for aesthetic appeal commonly exhibit a desire for beauty, emphasizing the product's design and packaging, and attaching great importance to the artistic value of the item. The main consumer group with this aesthetic mindset is the youth and the intellectual class, with women accounting for an impressive 75.3% within this demographic. In terms of product categories, the priority is...

3.Consumers with a desire for uniqueness are predominantly young people under 35. This group values the style and packaging of products highly, seeking novelty, uniqueness, and individuality. They demand packaging that is more fashionable and avant-garde in terms of design, color, and graphics, while they are not overly concerned with the utility or price of the products.