1.Most consumers, driven by a pragmatic mindset, prioritize the actual utility of products during the consumption process. They seek convenience, affordability, and quality, rather than focusing on the aesthetic appeal or novelty of design. This group of consumers, predominantly mature individuals, salaried workers, housewives, and...

2.Consumers with a certain economic capacity for aesthetic appeal commonly exhibit a desire for beauty, valuing the product's design and packaging, and placing a strong emphasis on artistic value. The main consumer group with this aesthetic mindset is the youth and the intellectual class, with women accounting for a high proportion of 75.3% within this demographic. In terms of product categories, the top...

3.Consumers with a desire for uniqueness are primarily young people under 35. This group values the style and packaging of products highly, seeking novelty, uniqueness, and individuality. They demand packaging that is more fashionable and avant-garde in terms of shape, color, and graphics, while not being overly concerned with the product's utility or price.