1.Large in size, posters are typically displayed in public areas and are susceptible to interference from surrounding environments and various factors. Therefore, they must be presented with large visuals, prominent imagery, and striking colors. The available sizes include full-page, half-page, long-triplicate, and extra-large (eight full pages).

2.Far-sighted and impactful, the poster design leaves a visual impression on busy individuals, not just due to its size. It must fully embody the principles of positioning design. Through prominent trademarks, logos, headings, graphics, contrasting colors, generous white spaces, or a concise visual flow, the poster design becomes the visual focal point.

3.Highly artistic, as a whole, posters encompass two main categories: commercial and non-commercial. Commercial posters primarily showcase artistic expression through photography with specific artistic impact, realistic paintings or cartoons, leaving consumers with realistic, touching visuals and a sense of humor.