Anti-counterfeiting labels, also known as anti-counterfeiting stickers or tags, are a type of pressure-sensitive product that can be applied, printed, and transferred onto the surface of the item, its packaging, or accessories (such as product tags, business cards, and anti-counterfeiting cards). These labels serve as anti-counterfeiting identifiers with the anti-counterfeiting features and identification methods being the essence of these labels.

Anti-counterfeiting marks are one of the anti-counterfeiting technology products (as of 2020, classified under national standards, there are a total of 6 types), and anti-counterfeiting believes that products should comply with the eight technical requirements followed by the anti-counterfeiting labels when they leave the factory.

1. Identity Uniqueness: The uniqueness and non-transferability of anti-counterfeiting product identification features. For instance, digital anti-counterfeiting ensures each product has a unique identity code for its anti-counterfeiting mark, which can only be used once and cannot be transferred.

2. Stability Period: The short duration during which the anti-counterfeiting identification features of anti-counterfeiting technology products can be maintained under normal operating conditions. For example, fluorescent inks and thermochromic inks have a decay period.

3. Security Period: The short duration in which the anti-counterfeiting identification features of the anti-counterfeiting technology products can be successfully replicated under normal usage conditions. This is a concern for clients, and a commitment period should be proposed by the manufacturer.

4. Anti-counterfeiting Strength: The durability and reliability of the function to identify authenticity and prevent counterfeiting. The anti-counterfeiting strength is composed of four elements: the number of anti-counterfeiting identification features, the number of proprietary anti-counterfeiting technologies, the difficulty of imitation, and the cost of imitation.

5. Adaptability in Use: The anti-counterfeiting features of the product can be adapted to meet the usage requirements of the target item or service recipient.

6. Identification Performance: Anti-counterfeiting technology products' identification features can be correctly identified through sensory perception or machinery (instruments) within the required identification time. The first-line identification emphasizes the public recognition of anti-counterfeiting features, which can be identified through sensory perception alone; the second-line identification emphasizes identification through simple instruments (such as magnifying glasses, laser pens, UV fluorescence detectors, etc.); the third-line identification emphasizes identification through instruments (such as DNA testing) by experts, serving as a basis for judicial determinations. The second and third-line identifications emphasize the concealed nature of anti-counterfeiting identification features.

7. Environmental Requirements: The anti-counterfeiting performance of the anti-counterfeiting technology products should meet the normal usage environment requirements of the target items.

8. Technical Security and Confidentiality: The technology used in designing and producing anti-counterfeiting products must ensure security and confidentiality. In addition, consideration should be given to cost-effectiveness, aiming to minimize usage costs while meeting anti-counterfeiting technical requirements.