Anti-counterfeiting mark (handled at the Consumer Anti-counterfeiting Code Inquiry Center) is also known as an anti-counterfeiting label or sticker, a type of sticker product that can be applied, printed, and transferred onto the surface of the item, its packaging, or accessories (such as product tags, business cards, and anti-counterfeiting proof cards), serving as an anti-counterfeiting identifier. The anti-counterfeiting features and identification methods of the anti-counterfeiting mark are the soul of the mark.

Anti-counterfeiting labels are one of the anti-counterfeiting technology products (as of 2020, there are a total of 6 categories according to national standards). Anti-counterfeiting believes that products should adhere to the eight technical requirements followed by the anti-counterfeiting labels at the time of manufacture.

1. Identity Uniqueness: The uniqueness and non-transferability of anti-counterfeiting product identification features. For instance, digital anti-counterfeiting ensures each product has a unique identification code for its anti-counterfeiting mark, which can only be used once and cannot be transferred.

2. Stability Period: The short duration during which the anti-counterfeiting identification features of an anti-counterfeiting technology product can be maintained under normal operating conditions. For example, fluorescent inks and thermochromic inks have a decay period.

3. Safe Period: The short duration in which the anti-counterfeiting identification features of the anti-counterfeiting technology product can be successfully replicated under normal usage conditions. This is a concern for customers and should be committed to by the manufacturer.

4. Anti-counterfeiting Strength: The durability and reliability of the function to identify authenticity and prevent counterfeiting. The anti-counterfeiting strength is composed of four elements: the number of anti-counterfeiting identification features, the number of proprietary anti-counterfeiting technologies, the difficulty of counterfeiting, and the cost of counterfeiting.

5. Adaptability in Use: The anti-counterfeiting identification features of the anti-counterfeiting technology products can be adapted to meet the usage requirements of the target items or service objects.

6. Authentication Performance: The anti-counterfeiting identification features of anti-counterfeiting technologies can be correctly identified through sensory or mechanical (instrumental) means within the required identification time. The first-line identification emphasizes the public recognition of the anti-counterfeiting features, which can be identified by the senses alone; the second-line identification emphasizes identification through simple instruments (such as magnifying glasses, laser pointers, UV fluorescence detectors, etc.); and the third-line identification emphasizes identification by experts through instruments (such as DNA testing) as evidence for judicial decisions. The second-line and third-line identifications emphasize the concealed nature of the anti-counterfeiting identification features.

7. Environmental Requirements: The anti-counterfeiting performance of the anti-counterfeiting technology products should meet the normal environmental requirements of the target items.

8. Technical Security and Confidentiality: The technology used in designing and producing anti-counterfeiting products should be secure and confidential. In addition, economic cost adaptability should also be considered, meaning that while meeting anti-counterfeiting technology requirements, the cost of use should be minimized as much as possible.