Deeply rooted in the powder equipment field for十九years, innovation powers the benchmark—Wuxi XinErLi wins the "Specialized, Focused, Unique, and New" title, leading the industry towards high-quality development.

Established in the heart of the Wuxi Huishan industrial hub for 19 years, Wuxi Xinnlili Machinery Equipment Co., Ltd. (hereinafter referred to as "Xinnlili") has been dedicated to the field of powder equipment. With continuous technological innovation, stringent quality control, and the accumulation of professional development, the company has recently been honored with the title of "Wuxi Specialized, Focused, and New Small and Medium-sized Enterprises." This authoritative recognition signifies that Xinnlili's specialized and refined development achievements in the powder equipment niche have been acknowledged by the industry, and also demonstrates its leading role in driving the transformation and upgrading of the powder industry.

Looking back on our development journey, the growth trajectory of our new establishment is clear and solid. Our company originated from the Wuxi New Establishment Powder Machinery Manufacturing Factory founded in 2007. After 19 years of iterative deepening, we have steadily evolved from a single mechanical manufacturing enterprise to a modern high-tech enterprise integrating research, development, production, sales, and service of complete sets of powder industry equipment. Guided by the core value of "rooted in the present, envisioning the future," we have embedded innovation and integrity into every dimension of our corporate development.

Technological innovation is the core competitive edge of New & Stable, and the key to leading the industry. Since its inception, the company has always focused on breakthroughs in the core technology of powder equipment, established a professional R&D team, deeply integrated advanced technologies from home and abroad, and driven by independent innovation, has accumulated 3 invention patents and multiple utility model patents. The technical indicators of core products consistently rank at the forefront of the industry, setting a benchmark for innovation in the powder equipment field. Among them, the company's independently developed ball mill equipment, after breakthrough improvements and innovations, adopts a unique design concept to optimize grinding efficiency and stability, with a 30% or more increase in grinding efficiency compared to traditional equipment. It can perfectly solve the sedimentation problems in the grinding process of ceramic powder and other materials, leading the industry in technology level and gaining widespread recognition in the market.

Rigorous quality control lays the foundation for corporate development. To ensure stable and reliable product quality, Xin'ErLi has established a comprehensive quality management system covering every stage from raw material procurement, production processing, to finished product inspection. Each link is meticulously controlled, with key component processing accuracy and product pass rates far exceeding the industry average. Thanks to its完善的 quality control system, the company successfully passed the ISO9001 international quality management system certification in 2018, laying a solid foundation for its products to go global. In 2020, with its strong research and development capabilities and innovative achievements, the company was successfully recognized as a "Jiangsu Province High-tech Enterprise," demonstrating its strong capabilities in technological research and achievement transformation. In 2024, it was honored with the title of "Wuxi City Specialized, Fine, and New Small and Medium-sized Enterprise," further proving its specialized advantages and refined development effectiveness in the niche market.

With nearly two decades of industry accumulation, New Era has established a multi-factory collaborative production pattern in Wuxi, forming a scaled and efficient manufacturing system. The domestic substitution rate for core components has reached 90%, with equipment delivery cycles stable at 45 days or less, enabling efficient response to global customer needs. The company specializes in a full range of high-performance integrated equipment, including ceramic dry continuous ball mills, vertical ball mills, and 304 stainless steel horizontal continuous ball mills, among others. These core products, with their unique advantages, cater to the needs of various industries. The ceramic dry continuous ball mill features a ceramic lining design, effectively reducing material contamination and is suitable for fields with high purity requirements, such as food and pharmaceuticals. The vertical ball mill allows for flexible adjustment of fineness up to 1200 mesh, meeting the fine processing needs of industries like pharmaceuticals and building materials. The 304 stainless steel horizontal continuous ball mill employs a fully enclosed structure, with a mixing efficiency 30% higher than that of conventional equipment, and is widely used in food, chemical, and other fields.

Now, our newly established products have been widely serving key industrial sectors such as electronics, ceramics, new materials, lithium battery anode and cathode materials, magnetic materials, metal powders, phosphorescent powders, chemicals, rare earth elements, catalysts, pesticides, pharmaceuticals, food, pigments, and coatings. We have customized special specification crushing equipment for a rare earth company, successfully solving the challenge of handling high-viscosity materials, reducing the material adhesion rate by 90% and increasing production capacity by 50%. With professional solutions, we help customers reduce costs and increase efficiency. Meanwhile, adhering to the philosophy of "abandoning the old for innovation and establishing ourselves through integrity," the company has established a comprehensive full-cycle service system, implementing a 24-hour fault response mechanism, and providing customers with a comprehensive range of services from pre-sales consultation and customized solution design to installation, debugging, and after-sales maintenance and care, maintaining high customer satisfaction.

Wuxi is currently全力 advancing the cultivation of specialized, refined, unique, and new enterprises, improving the support system, and propelling high-quality small and medium-sized enterprises into a high-quality development "fast track." Building on this favorable development environment, a representative from XinErLi said that winning the "Wuxi Specialized, Refined, Unique, and New Small and Medium-sized Enterprise" title is both an honor and a responsibility. In the future, the company will continue to adhere to the paths of specialization, refinement, uniqueness, and innovation, continuously increasing research and development investment, focusing on further breakthroughs in core powder equipment technology, optimizing product structures, enhancing product performance and intelligence, deeply cultivating niche markets, expanding global布局, and contributing more to the high-quality development of the powder industry with better equipment and more professional services, to support the transformation and upgrading of Wuxi's manufacturing industry and the high-quality economic development.