The market share of mobile travel e-commerce accounts for over 55% of the entire travel e-commerce industry, with most travelers making travel purchases through mobile devices. Mobile travel e-commerce has become a top priority for major travel companies, and students with experience in internet operations will be highly sought after in the job market.

The Travel Mobile E-commerce Educational System primarily cultivates students' ability to build and maintain a travel service platform on handheld terminals, familiarizes them with the operational processes of travel-related businesses, nurtures and strengthens the concept of mobile tourism product marketing, and provides opportunities for students to practice entrepreneurship. The system includes over a dozen practical teaching tasks such as setting up a mall, managing travel products, marketing promotion, and order management.