Project NameYilida

Service ClassificationBrand comprehensive planning

industry classificationIndustrial products

Project Background:

Zhejiang Yilida Fan Co., Ltd. is one of the large-scale manufacturers of air conditioning fans and building ventilation fans (engineering fans) in China. In 2012, Yilida was listed on the Shenzhen Stock Exchange with the stock code 002686. After its successful listing, Yilida launched a revolutionary new product - "DC brushless motor".

Challenge:

Due to the long-standing mismatch between corporate value and brand value, facing traditional domestic and international competition, the company is facing the gradual loss of existing brands and the inability to promote and sell new products.

Solution:

We emphasize 'spreading the same sound in every brand':

·Hierarchical deconstruction of brands - for the Yilida brand, propose the brand slogan "Sharing Wisdom and Imagination with the World", for its new product NEWEC, propose the annual promotion concept of "Smart Wind", and for its fan products, propose the "3M Communication slogan".

·With the implementation of built-in marketing - "NEW EC INSIDE" and extensive industry cooperation, Yilida has gradually transformed from a wind turbine manufacturer to a solution provider/industry standard setter.