Project NameSanfu Refrigeration

Service classification:VI Image

Industry classification:industrial products

Project Background:

Xinchang Sanfu Refrigeration Parts Co., Ltd. is a wholly-owned subsidiary of the listed company Sanhua Group. It is a manufacturer specializing in the production of household and commercial air conditioning parts, with a registered capital of 10 million yuan and a total investment of 50 million yuan. It is a comprehensive enterprise integrating research and development, manufacturing, and sales.  

Challenge:

In this case, we mainly consider the following design directions
·Can the new image express the core connotations of "energy-saving" and "representing the future" of the enterprise/product?
·Can it reflect the proactive attitude of a research and development enterprise towards technological innovation?
·Can it demonstrate the excellent quality of products as a manufacturing enterprise?

Solution:

In this case, we mainly consider the following design directions
·Overall: The logo is designed with simple international lines as the overall shape
·Creativity: Integrating "S" and "F" with clever design techniques to embody the two core products of "SAVE ENERGY" and "FUTURE", while S also represents the first letter of "Sanfu Refrigeration"
·Color: Blue and metallic gray are dominant, blue represents technology, technology, and blue ocean, metallic gray represents mechanical industry, and excellent product quality