Project NameMogu Street

Service classification:VI Image

Industry classification:FMCG

Project Background:

Mogujie, an e-commerce website focused on fashionable female consumers, provides girls with products suitable for young women and offers more effective shopping decision-making advice. Mogujie APP has become an essential app for fashionable women to purchase and share with each other.
After transforming from a shopping guide platform to a social e-commerce platform, "Mogujie" submitted a monthly report of 120 million yuan in just two months starting from November 2013.

Due to the long-standing mismatch between enterprise value and brand value, facing traditional domestic and international competition, the company is facing the gradual loss of existing brands and the inability to promote and sell new products.

Solution:

Women, fashion, and e-commerce are the three core labels of Mogujie. How to use design elements and colors to highlight customers' labels and capture their attention in a timely manner is the main demand of this design project.