Project NameNestle Group

Service classification:VI Image

Industry classification:FMCG

Project Background:

The "Nestle Coffee" brand, which has a history of nearly 80 years, has released its brand concept and new logo of "Starting with Nestle Coffee Today", demonstrating its determination to become younger, more dynamic, and keep up with the times through actions. In 2014, Nestle held a "Free Staining" university tour event in all universities in Shanghai.

Solution:

Taking ball sports as the theme and simple sketching style as the main approach, we hope to express Nestle Coffee's embrace of young people's freedom to sweat and sweat during sports, fearless of stains, and combining coffee and sports to have more modern life application scenarios, allowing more people to participate in activities.