The brand launch planning should be innovative, meaning it should differentiate itself from traditional launches and have its unique highlights. The purpose of doing this is solely to capture attention, and once this is achieved, the launch can be considered a successful first step. For example, you can do things that other launches wouldn't, which not only helps to build momentum for this brand but also showcases its distinctive qualities. Many smartphone brands do this, not only enhancing the phone's features but also ensuring their launch events are refreshing and striking.