Wuxi New Era Machinery & Equipment Co., Ltd., established in the heart of Wuxi Huishan Industrial Zone, was originally Wuxi New Era Powder Equipment Manufacturing Factory, founded in 2007. After over a decade of dedication, it has evolved into a modern high-tech enterprise integrating research, development, production, sales, and service of complete sets of powder industry equipment, reshaping industry standards through technological innovation and quality service.

"Rooted in the present, envisioning the future" is the core development philosophy of Xin Erti. Since its inception, the company has consistently regarded innovation and integrity as its core competitive strengths, accumulating a total of 3 invention patents and numerous utility model patents. The core product's technical indicators consistently rank at the forefront of the industry, establishing the company as an innovative benchmark in the powder equipment field. Through a stringent quality control system, the company passed the ISO9001 International Quality Management System Certification in 2018; in 2020, it was recognized as a "Jiangsu Province High-tech Enterprise," showcasing its robust research and development capabilities; and in 2024, it was honored with the title of "Wuxi City Specialized, Specialized, New, and Innovative Small and Medium-sized Enterprise," signifying that the company's specialized and refined development achievements in the niche field have been officially recognized.

Building upon nearly two decades of industry accumulation, XinErLi has established a multi-factory collaborative production pattern in Wuxi, forming a scaled and highly efficient manufacturing system. The company deeply integrates advanced technologies from home and abroad, with independent research and development as the core driving force, providing global clients with a full range of high-performance integrated equipment, including ball milling equipment that has undergone breakthrough improvements and innovations, leading the industry in technology level. It serves a wide range of key industrial sectors such as electronics, ceramics, new materials, lithium battery anode and cathode materials, magnetic materials, metal powders, phosphorescent powders, chemicals, rare earths, catalysts, pesticides, pharmaceuticals, food, pigments, and coatings, offering core equipment support for the high-quality development of the powder industry.