Head-high displays (not exceeding 2M to 4M) must have clear aisles for hand trucks, and visible price tags are required. Other: The display areas should be coordinated and planned by the floor manager or store manager. I. Display Inspection Matters: - Refrigerated food cabinets must be below -18°C. - Outdated products must be dated. - Use forward-facing vertical displays. - Utilize POPs and posters to clearly indicate prices. - Display frozen and refrigerated items in their respective cabinets. - Check for slow-moving items and ensure they are not cluttered. - Ensure products are dust-free and properly labeled. - Check for any damage. II. Shelf and End Cap Display Standards and Inspection Points: - Familiarize yourself with product characteristics, categories, and dimensions for shelf displays. - Ensure product placement is appropriate for the shelf's size and space. - The display should be aesthetically pleasing, commercial, and reflect the bulk concept of quantity and affordability. - The display should be categorized clearly and have strong relevance. - Flexibly apply display principles and analyze specific situations. III. End Cap Display: A. Selection of Items: - Promotional items, new products with high profit and turnover, and discounted items. B. End Cap Display Standards: Choose appropriate display props and methods. - The principle is to display no more than two types of items. - End cap display dimensions: The width between two rows of shelves is equal to the width of the pallets, height ≤ 6M. - Have correct and visible price tags. - End cap displays can be used in conjunction with promotional events and advertising promotions. C. End Cap Plan: - Create a new plan every two weeks when the flash news is updated. - The department head proposes the plan, and the floor manager approves it. - The end cap display plan should consider product selection, with flash news items as *selected products. - The end cap display plan should be refreshed and feel new. IV. Head Display: A. Selection of Items: - Seasonal sales items, flash items, main selling items in the store, and discounted items. B. Head Display Standards: - Place wooden pallets underneath the products. - Try to make the display square-shaped.
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