On the evening of March 18th at 9:00 PM, as the big screen sales figure stabilized at 162.54 billion yuan, the 2022 Sanli "Spring Joy Sale," which lasted over a month, came to a successful close, setting another new record for spring promotional activities in the industry and showcasing the powerful appeal of the Sanli brand.

$16.2 billion in deals! "SanYi Spring Joy Sale" becomes a new industry IP

The buzz among netizens was about who would take home the luxury Land Rover! At 9 PM that night, 18,962 customers with "Super Cards" awaited the moment of truth, as they were set to win a million-dollar prize pool online. Mr. Yu, a client from Fujian, was the lucky winner, driving home in the Land Rover.

"I'm a loyal customer of Sany, and I specially purchased 8 cards from the special page this year to show my support." said Mr. Yu, "But I never expected that '99 yuan per card' would actually exchange for a Land Rover, which is truly a surprise!"

Backend data shows that during the 2-hour live broadcast, 700,000 netizens "watched" this online carnival, and the views on the event special page have already exceeded one million. "Sanyi 318" has become the hot topic of the industry that night. At the same time, People's Daily, Xinhua News Agency, China Daily, and other 18 media outlets reported the grand event online simultaneously.

"The $1.62 billion order showcases the brand's strong appeal," industry experts commented. Following the "Online BMW Show," Sany has once again ignited the buzz around the new IP, "Spring Joy Promotion," reflecting the company's leading position in the industry's digital marketing efforts.