The brand logo VI design guidelines are essentially consistent with the corporate logo design guidelines, but the brand logo VI design leans more towards social sentiment, focusing on establishing an emotional connection with a broad audience. The brand's loyalty, recognition, and credibility among the public are undoubtedly a reflection of its brand value. The brand logo VI serves as the link between customers, the company, and its products. The image of the logo is the image of the brand. The brand logo VI communicates corporate and product information to the audience. Therefore, the design of the brand logo VI must embody its intrinsic value and adhere to certain design principles. The logo is a media symbol that carries the charm of the brand, a spiritual symbol reflecting the interests of the brand and its audience. Therefore, logo design must primarily be based on the logo's purpose and mission, including the brand's internal culture, temperament, and expression. Logo design must not only reflect the artistic sophistication of the logo but also meet the demands of social psychology and public interest. Only a logo that is internally accurate and uniquely innovative can establish a lasting presence in society. With the changes of the times, only by adapting to social trends and changes in social taste, seeking better development methods, and continuously improving itself, can the brand logo's image gain a deeper advantage.

In terms of appearance, logo design must adhere to the principles of simplicity, clarity, beauty, and brilliance. The composition of the logo emphasizes simplicity and accuracy, striving to convey certain information while also offering aesthetic appeal. In terms of color usage, simple yet striking colors can make the logo stand out, easily capturing the audience's attention. Additionally, they have a subtle influence on the audience's perception, ensuring the logo maintains a lasting freshness.

The concept of a brand is broad, allowing for diverse and rich characteristics that are not constrained by certain elements. The design and expression of the brand's visual identity (VI) are varied. Unlike the company logo, the brand's VI often places a greater emphasis on conveying brand days and love.

In the design embodiment of the logo, it can be categorized into various methods based on nature. By composition elements, it can be divided into text and graphics, etc., and by expression techniques, it includes comparison, repetition,突变, disruption, symmetry, balance, comparison, overlap, decoration, etc. A. Expression of text and graphics: The brand logo's visual identity (VI) is more open and inclusive than other conceptual logos, with a more diverse expression of text and graphics.

Clarity in text, the intuitiveness, and the fun of graphics are inherent manifestations of civilization and art. The design of text shapes not only serves to look pleasing and generous but also clearly conveys the essence of the brand. The expression of characters in the brand's visual identity (VI) is influenced by the nature of the brand content, trending towards diversification in approach and broader appeal to the masses. This is why text is favored by many designers in the design of brand logos and VI. In terms of representation, concrete graphics are often used for brands that are more relevant or closer to everyday life. In contrast, abstract graphics are more common in the brands of the modern technology field.

Brand Logo VI Expression: The expression of brand logo VI becomes more sensitive, incorporating elements such as contrast, repetition, negation, 3D, decoration, etc. Designers should conduct in-depth research on their methods and content. The logo, and utilize reasonable expression techniques, to enrich and deepen the design's essence. Firstly, extraordinary expression methods can achieve a striking effect in logo design, bringing better benefits to the brand. To make the logo stand out in composition and effectively attract the audience's attention, it is necessary to employ highly visual expression methods. The expression method of contrast design involves comparing different elements. Contrast is a powerful method with a striking effect, achieved through positive and negative foil. Symmetrical and balanced expressions can highly abstract the graphics, creating a sense of rhythm and melody, and forming a strong visual impact. In addition to the graphic contrast expression method, color contrast is also an effective approach in contrast design. Bright contrasting colors not only beautify the logo's appearance but also stimulate the audience's visual senses, achieving the goal of attracting attention. By using different colors to express the graphics, the two ends are separated to create a strong contrast, achieving a sense of balance, and combining multiple expression methods.

Next, the brand's logo VI can attract viewers through its playful and aesthetic appeal. Methods like repetition, mosaic, and decoration are quite direct. The expression of decoration can add a unique playfulness and artistic quality to the logo's image. The logo image developed in Java is elegant and generous, with dynamic, free-flowing lines and streamlined shapes that enhance its artistic charm, not just forming an interesting coffee shape but also showcasing a beautiful, unique artistic style. Transformational decoration is the method of converting a theme graphic into another, usually making the graphic more intuitive and easier to remember by the public. The logo of Total Net's customer service hotline is an example of this expression. It is a series of ordinary and boring numbers. To meet the brand's needs, decorative graphics are added to the numbers in the logo, turning the digital into cartoon characters, which not only increases the logo's playfulness and attracts public attention but also brings an aesthetic appeal to the brand. Launch. Intimate connection.

Breaking away from this representation means exaggerating or emphasizing a part of certain text or graphics. It is a method to disrupt the quiet and ordinary design effect, making the logo more vivid and amusing. The mosaic representation is a decorative approach that uses external elements as decorations, embedding them within circles to achieve a sense of spatial depth, thereby enhancing the brand logo's openness and interactivity. Additionally, it possesses an artistic aesthetic. The combination of innovative design expressions and emotional associations endows the brand with substantial benefits and adds artistic and spiritual value. The expression of the logo is diverse. Utilizing various effective design methods to showcase the logo will make its style more expressive and captivating, deepening the brand's image in people's hearts. Greater benefits are at hand.