Photography and large-format printing have become popular advertising mediums due to their large output size, clear colors, and impressive display effects. What's the difference between photography and large-format printing? Today, let's find out.

What's the difference between photography and large format printing?

Different canvas sizes:

Photography typically refers to indoor usage, with the output image usually only a few square meters in size. For instance, the advertising panels used by manufacturers at trade shows are often 1.5 meters in width.

The printed images are large, typically outputting at a width of 3.2 meters, much wider than photographs.

2. Material Variations:

The output medium of a wide-format printer is typically low-grade materials such as banner fabric, vehicle stickers, and other surfaces made of PVC material. The output of a photo printer

Materials include high-grade surfaces such as photo paper and back-adhesive PP.

3. Different Inks

Due to the varying environments where large format prints are placed, the inks used in the large format printers and photo printers differ.

The ink for the large format printer is solvent-based, utilizing oil-based inks that are water-resistant. The previous inks had a strong,刺激性 odor, but domestically produced high-end products now offer low or even odorless options.

The photo printer uses water-based ink. Odorless, not waterproof, not UV-resistant, and prone to fading.

4. Different Principles:

The large format printer utilizes bubble jet technology, making it challenging to control the direction and size of the ink particles, which often leads to blurred edges in printed lines.

Inconsistent quality affected print output to some extent.

Photographic printer, utilizing piezoelectric inkjet technology, prints without the need for heating. Instead, it harnesses the property of crystals discharging electricity when subjected to pressure.

Water does not undergo chemical changes when heated, thus greatly reducing the requirements for ink. Piezoelectric inkjet printing offers high precision.

5. Price Variations:

High precision and clarity in the woven fabric, with higher-grade materials, leading to a slightly higher price point.

Low precision for banner fabric, suitable for distant viewing; lower-grade material, with a relatively lower price.

6. Varying Applications:

Photographic printers are primarily used for producing indoor products such as decals, display boards, promotional posters, banners, and signage.

Advertising with a real product for signage promotion is very convenient.

Printed banners and vehicle stickers are versatile for both indoor and outdoor use, primarily utilized for outdoor signboards, light boxes, billboards, and large-scale outdoor wall advertisements.

On outdoor large billboards, vehicle advertisements, and the like.

Wide-format printers typically have a width of around 3.2 meters, suitable for large-scale advertising prints, such as street banners and promotional advertisements. Available...

Strong in taste and granularity, ideal for distant viewing.