1. Easy to Identify: Anti-counterfeiting is primarily designed for consumers, serving as a cognitive tool for distinguishing genuine from fake products provided by the company. The aim is to prevent consumers from being deceived by counterfeit and substandard goods. It ensures that consumers and managers of all levels can simply and accurately identify products without the need for any instruments, tools, or additional costs, and the conclusions are reliable and precise.
2. Anti-counterfeiting Difficulty: Counterfeit prevention technology should possess barriers such as technical, scale, equipment, and process thresholds, making it inherently difficult to replicate or imitate; or the unattainability of technical and equipment thresholds, or the costs and investment risks associated with copying or imitating, which deter counterfeiters from pursuing such activities.
3. Cost-Appropriate: Anti-counterfeiting investments should align with the cost-benefit principle of the enterprise.
4. Exquisite Design: The logo design serves as a visual highlight on the packaging, prominently indicating "Anti-Counterfeiting" while enhancing the taste and class of the existing product's outer packaging.
