Online生鲜 purchases arrived melted and with an unpleasant odor. Where did the promised "whole-process cold chain" fail? It's crucial to uncover the secrets behind cold chain distribution before realizing the consequences of consuming spoiled food! The truth about cold chain distribution is often hidden in online agricultural product purchases, where long delivery distances mask the illusion of true cold chain service. Dongguan JiaSheng Catering Management Co., Ltd. will delve into this matter in detail.

One: Full冷链 implementation remains challenging

Most e-commerce merchants claim the "full cold chain" slogan, yet none can truly deliver on it. This is because the cost of using professional refrigerated logistics vehicles for home delivery is prohibitively high. Major domestic e-commerce platforms adopt a "two-stage" semi-cold chain approach, with cold chain vehicles transporting goods between cities, and on-site delivery (or same-city delivery) using only insulated boxes for delivery. If strictly enforced, the semi-cold chain can still achieve excellent refrigeration effects. However, in practice, many delivery drivers turn off the refrigeration units to save on fuel and costs, only activating them at the loading and unloading points during transportation.

Two: Poor cold chain packaging

In a strict sense, the internal components of a dropshipping cold chain box include refrigerant, shock-absorbing air cushions, and ice packs. Such specialized cold chain boxes are more expensive. In actual distribution, many merchants, in order to save on shipping costs, can only pack using dry ice and foam boxes for insulation. Compared to qualified cold chain packaging, this method is 20 times cheaper, but the preservation effect is naturally greatly reduced.

III.不合理 Cold Chain Vehicle Design

Refrigerated trucks may sound sophisticated, but they can be simply understood as a fridge combined with a truck body, cooling the interior to maintain a low-temperature environment through refrigeration systems. On the surface, this seems fine, but various goods like vegetables, fruits, meats, seafood, and cold drinks have different temperature requirements for storage. Since refrigerated trucks can only maintain one temperature setting, excessively low temperatures can damage the vegetables and fruits.