In the industrial design industry, designers well know that to design a successful product, it must generate better added value for the company. Therefore, in my view, if a product is to be designed in the current stage, if the proposed solution does not optimize the new product's market presence, then it is a failed product. Below, Dongguan Baosen Industrial Design Co., Ltd. will provide a detailed explanation, which is caused by the following three important factors.

Lack of preliminary market research support

Some design companies in industrial design engage in insufficient communication with enterprise clients in the early stages, resulting in a shallow understanding of the clients' fields and new products. They are unaware of the competitive advantages of the new products and lack comprehensive market and user research for the product. There is a lack of market awareness for the new product, and they are unable to accurately identify the market demand points for the new product. In such a situation of inadequate knowledge and awareness, the product appearance design solutions created by industrial designers are likely to be lacking in depth. Even if the new product's appearance design is relatively successful, a design that does not meet the market's demand is not a good design solution for the new product.

Lackluster user experience

Consumers undoubtedly consider various factors when selecting new products, whether it's appearance, usability, pricing, or user experience. These aspects directly influence their purchasing intent, especially the operational experience during use. Therefore, if a company focuses solely on the aesthetic design of a product without prioritizing its structural design, neglecting user experience design, and failing to systematically optimize user experience, it could lead to a loss of customers, which poses a significant economic loss for the business.

III. Creative ideas that are far-fetched and脱离reality

Product design is not artistic design; it differs from artistic design. Product design schemes must be truly implemented and executed. While designers may have imaginative ideas, the created plans might be highly forward-thinking and innovative, they are still unfeasible at the current stage or would require significant costs to materialize. Plans that cannot be realized due to current manufacturing capabilities or would be excessively costly are unrealistic. If a new product introduces such a futuristic concept to the market and consumers cannot accept this, it could easily lead to a spectacular failure in sales.