Our dedicated line features point-to-point "direct" transportation without transshipment or distribution. Due to the numerous network points in the destination area, goods have shorter transit times, making it more cost-effective than general logistics. Additionally, with a confirmed delivery time, it caters to time-sensitive shipments. In the long-distance freight sector, it is the dedicated lines that actually handle transportation execution.
In recent years, with rising operational costs, stricter policy controls, and increasing competition, the logistics专线 business has become increasingly challenging. Why is the profit margin of the专线 becoming thinner? Is it due to lower cargo volume, lower shipping rates, high costs, or management issues? Or something else? What is the出路 for the专线? How can it find a way to自救? This is a bad era for the专线, but a good one for integrators. To cope with the increasingly fierce market competition, enhanced cooperation among companies, the formation of专线 alliances, has gradually become an important trend in the logistics industry.
【I】Description of the dedicated logistics industry
Special route transportation remains the mainstay of China's road logistics, accounting for over 70% of the total volume. Logistics special route transportation refers to a third-party logistics service model established through road freight between two specific cities, encompassing both general cargo transportation and express delivery. It features door-to-door, door-to-station, station-to-door, and station-to-station transportation services, as well as networked information service functions, enabling the use of information systems for tracking and monitoring the status of transported goods. There are various forms of special route logistics: trunk transportation by traditional logistics companies (less-than-truckload carriers), trunk transportation by express companies, trunk transportation by logistics parks, and trunk transportation by individual enterprises.
In recent years, with the establishment of a road transportation network in our country, based on a framework of expressways, rapid transit channels have been created between cities, leading to increasingly close connections. The need for two-way exchange of goods for production and living has surged, propelling the development of dedicated logistics transportation. As traditional transport companies transform into logistics enterprises, in a bid to enhance their core competitiveness, they have纷纷 launched dedicated transportation services, shedding uncompetitive routes, and creating a booming dedicated logistics market. It is reported that the market size for dedicated and less-than-truckload logistics in our country exceeds 400 billion yuan.
Currently, China's logistics专线 mainly exists in three forms: inter-provincial consolidation, which is a necessity and a transportation channel, with high revenue but severe homogenization competition. In Shanghai, less than 40% of inter-provincial专线 can operate daily, and those over 1,000 kilometers face competition from railroads. City consolidation is also a necessity, with lower revenue, relying on the attributes of goods. City consolidation heavily relies on resources, and regardless of the transportation form, it always involves city consolidation. It is highly specialized, with a high degree of customization and individualized demand. Provincial consolidation acts as a supplement between inter-provincial and city consolidation, presenting a promising development direction, with more专线 expected to focus on this field in the future.
The profit margin of dedicated logistics lies in loading, with greater cargo volume leading to larger trucks for loading, thereby enhancing profitability. Current main issues in China's dedicated transportation include: 1) insufficient standardization in operations, with significant differences in business processes and service standards among companies, lacking standardized management systems and regulations; 2) evident over-competition, with homogenous low-price competition hindering business development; 3) small scale of enterprises, making it difficult to leverage economies of scale; 4) low quality of personnel, which restricts the application of modern logistics and information technology.
The entry of new transportation organization models, characterized by "eating each other alive," and the current dissatisfaction with supply and demand are plaguing specialized lines. After years of glory, logistics specialized lines have frequently made headlines with news of business owners absconding. After three decades of rapid growth, China's GDP growth rate began to slow in 2007. The downturn in private industrial enterprises has led to insufficient source of goods for specialized logistics lines, compounded by rising rents, oil prices, wages, and falling transport prices. These are external factors contributing to the current crisis in specialized logistics transportation. Internally, a chaotic market, individualistic approaches by specialized logistics companies, and intensified industry competition are causing profit margins to thin and the industry's development to stagnate.
It's understood that it's not uncommon for logistics专线 companies to experience mysterious "raids" on their cargo. In addition to bearing the shockwaves of homogenized competition, these companies also face risks and resistance that are unmatched by typical B2C and B2B businesses. Generally, logistics costs account for just one percent of the cargo's value, a mere fraction, while the transaction amount is solely the logistics fee, with the responsibility and risk being the full value of the goods. This risk resistance represents a significant, intangible burden and potential cost for the专线 companies.
What image comes to mind when one thinks of a dedicated line company? Many might envision a storefront, a single vehicle, or perhaps a scene with siblings, a couple, or a father-son duo. They are capable of being both skilled loaders and drivers, functioning as employees and even fitting the role of a boss. More often than not, such companies are labeled as "dispersed, small, disorganized, and poor."
In this intensely competitive and challenging environment where survival is tough, where does a logistics专线 company find its way out?专线 businesses vary greatly in size, ranging from a few vehicles to hundreds. The current market chaos is primarily due to a lack of concentration, scattered resources, and overall transport capacity exceeding demand. However, from the shipper's perspective, it's not easy to find a reliable, cost-effective, and high-quality transport company in a timely manner. The real situation is thus: there is an overall excess of transport capacity, while the transport capacity of specialized logistics is far from sufficient.
Section II: Suggestions and Opinions from Various Parties
Industry experts believe that 2016 marked a turning point for dedicated logistics companies, where an economic downturn actually presents an opportunity for the good ones. Companies that successfully transform and upgrade will usher in a period of significant growth.
Industry experts suggest the following for the transformation and upgrading of logistics专线: With the ever-changing external environment, it is crucial to enhance one's own quality and skills. This can include exploring third-party logistics or transitioning to networked LTL (less-than-truckload), specialized transportation, or large fleet operations. Third-party logistics involves providing solutions and requires a high level of professionalism, which poses significant risks for专线 companies to pursue. However, larger-scale专线 companies can still attempt this direction. Smaller and medium-sized logistics companies can achieve successful transformation by focusing on the specialization of certain nodes in the service chain.
Industry experts suggest that logistics专线 companies should join platforms or alliances to grow together with them.
The专线 is intangible; it is more of a service, with its core elements being functionality and brand. The trend for the development of the专线 is undoubtedly towards centralization and standardization. To achieve centralization and standardization, integration is inevitable. By effectively integrating the transportation resources of multiple regionally advantageous specialized lines, a logistics network covering a larger regional area can be established. This can enable mutual complementarity between enterprises, leveraging strengths and compensating for weaknesses, and rapidly expanding business and increasing market share under limited transportation and logistics resources. Therefore, forming strategic alliances among specialized transportation and logistics companies and establishing strategic partnership relationships is a very realistic path for corporate development.
The establishment of the dedicated alliance brings together various member companies onto a single platform, effectively integrating internal resources, reducing intermediate transportation steps, and offering clients a "short-cycle" business model. By directly supplying goods to end-users, it mitigates the impact of sharp price fluctuations on corporate profitability during market downturns and also eliminates the "bubble" from most markets.
Specific practices for general logistics专线 companies to establish a special line alliance include allowing any member within the alliance to handle all the special line transportation logistics services covered by the alliance. By effectively connecting through special line transportation logistics nodes (transit stations), these companies achieve networked special line transportation, restructure business processes, and provide end-to-end services, thereby constructing a specialized, networked transportation logistics platform. This enhances their competitive edge in professionalization and strengthens the overall strength of the alliance.
[III] Summary
Due to the current logistics专线 alliance being formed through cooperative relationships among bosses of different levels, driven by market pressures, these collaborations are often lacking in unity. The diverse levels of bosses often bring differing approaches from business management to product value philosophies, which is one of the challenges in achieving a cohesive spirit among the alliance companies.
Special line logistics emerged from the development of individual economy, with a short growth cycle and little accumulation in management and technology. Disorganization, chaos, and poor quality are its fundamental characteristics. Added to this is the low entry threshold, leading to inevitable fierce market competition. "The emergence of special line alliances is a self-rescue option for the weaker players in the logistics special line industry, facing the current challenges of 'slowing business and rising costs'."
Therefore, achieving a balance of interests should be a key point for a logistics专线 alliance. This means that the headquarters of the alliance companies must be profitable, allowing the company owners to benefit from the alliance, and absolutely should not infringe upon the interests of the original shareholders of the participating companies. Additionally, attention should be given to establishing entry and exit mechanisms. One common issue with alliance structures is the "many voices" phenomenon, where differing opinions among alliance members can easily lead to the collapse of the alliance. This can also cause alliance members to have ulterior motives from the outset of the alliance formation. Therefore, it is crucial to set up clear entry and exit mechanisms. Before the alliance can be clearly deemed successful, no other brand or business of the participating shareholders should be affected, except for the portion of funds lost in equity investment. Beyond resource integration and benefit distribution, due to the varying scales and resources invested by alliance members, as well as regional differences, it is necessary to clearly define rights, responsibilities, and benefits.
Efforts and returns must be standardized and scientifically achieved. In particular, the symbiotic principle must be adhered to. As a driving force behind the dedicated logistics alliance, the goal is to ensure that integrated entities have greater room for survival and development, not to be absorbed and extinguished. All participants in the logistics alliance should maintain an open mindset, avoiding superficial integration while internally acting independently.
Furthermore, reinforcing the integration and reconstruction of the operations team and the integration of the information system is crucial. Under the traditional model, the poor timeliness of dedicated logistics transportation is due to vehicle allocation and integration, as well as the process of transshipment, distribution, and further transshipment. If the overall application of a logistics information platform can be achieved during this process, it will better match and integrate more qualified trucking resources. Through the smooth transition and pre-matching of a large platform, the utilization rate of dedicated logistics vehicles can be improved, enhancing the overall timeliness of the dedicated transportation. This is the core direction for the future development of dedicated logistics.
Maximizing the use of information technology helps to reduce line idleness, promote the informatization of business processes, and improve the challenging status quo of balancing price and profitability in dedicated logistics.
Discuss the notion that there are no failed markets, only failed companies. The logistics专线 industry is a blend of sweet, sour, bitter, and spicy flavors. How to adapt to market changes and find one's own direction? Logistics专线 enterprises must avoid盲目 expansion, focus on honing their internal skills, enhance their专线 logistics service capabilities, and establish their niche to thrive in the midst of change.




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