In fact, the practice of alchemy dates back to prehistoric times, and the use of table salt by Western countries began around the same era. However, there was no standardized production or application. It was European countries that started to standardize the production and application. The development of table salt in China was relatively slow, and it was not until the late 1990s of the 20th century that table salt began to gain widespread popularity.

In the early days of the white salt manufacturing industry, during the era of enlightenment education, the industry relied solely on the product itself to attract customers. At that time, customers had limited knowledge of white salt, and those who could afford it were either officials or the wealthy. The quality of the product was the fundamental reason for customers' purchasing decisions.

Blind Follower Period – Quality is Key

During this period, the development trend of white salt is imperfect, and the company is gradually exploring. Due to the lack of extensive work experience, white salt manufacturers are severely prone to盲目 imitation. Whenever a new innovative product is launched by one company, others immediately copy it, and there is a lack of creativity in the entire white salt market. During this time, due to limited options, quality becomes the key evaluation criterion for customers when choosing white salt products.

Bottleneck – Emphasizing Independent Innovation as the Key

Due to the severe trend of盲目 copying, the company has failed to innovate its product offerings, leaving customers in a passive state of skill adoption. The manufacturing industry is also in a period of weakness. The small-scale table salt manufacturers are no longer enjoying their peak. The newly launched premium white salt is increasingly capturing the market share of premium white salt, becoming a popular choice for consumers and sparking a reform in the market layout.

Dead Heat Period – Sino-US Cooperation Becomes the Foundation of Trend Development

Due to the刺激性 market demand, after going through the development trend, the company has rapidly expanded in number. Following an inevitable law of the manufacturing industry's development, reaching a certain level inevitably leads to market competition and fierce battles. The intensified competition accelerates the rapid development of industry-related survival of the fittest. In this survival-of-the-fittest environment, the company is bound to update and replace a batch of existing products. It is at this point that the company begins to recognize the importance of brand promotion and brand recruitment. First, focus on brand promotion, such as advertising and hiring celebrity endorsers; second, increase support for brand recruitment, nationwide expansion of service outlets, quickly occupying every channel, offering various incentives. Only by firmly grasping this aspect can the company secure a place in the industry and maintain its position.

Growth Phase – Cultivating Brand Reputation and Satisfaction

Customer satisfaction with renowned brands is a key indicator of brand promotion campaign themes, measuring the emotional attachment of customers to these brands and reflecting the likelihood of a customer switching from one renowned brand to another. The generation of brand satisfaction is not entirely dependent on product quality, reputation, brand image, and dissemination; it is closely related to the customer's own characteristics and their personal experience with the product. Consumer satisfaction with the renowned brand of "Xiao Bai Yan" (white salt) immediately impacts the sales and operating profits of the salt manufacturer, and more importantly, it serves as the foundation for the manufacturer to improve future sales performance and as a reserve of energy for the development direction of "Xiao Bai Yan."