How can hotels master membership marketing? Today, hotels seek customer volume above all, and once guests arrive, marketing becomes crucial. How to retain our customers and encourage them to spend? The objectives of membership marketing are twofold: one, to prompt direct purchase behavior from members; two, to maintain continuous spending habits among customers.

So, for the hotel industry, expanding new clients and maintaining old ones is quite crucial. Membership marketing is a powerful tool for hotel industry development.

Pains of Hotel Marketing

5. Hotel and Inn Management Costs

Build an in-house marketing platform

Smartly convert individual sources

Convert OTA leads to in-store customers - scan the QR code at the store to subscribe for membership and receive a complimentary meal voucher or laundry service for the next day.

Convert long-term residents to premium VIPs - Apply for premium VIP status for business or short-term rentals. Priority booking with 10 nights gets you 1 night free, and stored points can be redeemed for meal vouchers or gifts.

Convert individual customers to regular members - automatically follow the store's public WeChat by participating in activities in-store.

Electronic Membership Card - Hotel: No need for change or counterfeit money, customer retention; Customer: No waiting in line worries, convenient and time-saving.

Smart Member Card Setup

Corporate Card - Ideal for companies booking long-term accommodations. Offers reservations for guest rooms, banquet halls, conference rooms, and various leisure and entertainment packages. Customers or employees can enjoy fixed discounts by providing the membership card number.

Hotel Card/Guide Card - The prosperity of the tourism industry and the large number of tourists are the basic reasons for the expansion of major hotels. Recommend hotel cards or guide cards to travel agencies or guides to attract one-time travelers to make purchases at the store, offering a fixed guide discount in return, allowing guides to stay for free on that visit.

Micro-group团购 to cleverly attract people

Build your own micro-group buying platform to shed the heavy commission burden of reservation platforms.

>> You can set room type restrictions for micro-group purchases in the backend, focusing on affordable housing to attract traffic.

Customers can invite friends to join as members by sharing the link, earn points, deduct from accommodation fees, and also increase the platform's page views.

Cloud Member Smart Marketing

All Customers: Inform today's in-store customers about the lucky draw contest on the hotel's micro-website at 6:00/8:00/10:00 to encourage longer in-store visits.

Dining Customers: Customers who visit and dine at our store on the same day can participate in the micro-website lucky wheel event, where they can win dining coupons, dish coupons, beverage coupons, and more.

Resident Customers: Upon check-in on the same day, you can participate in the scratch card promotion on our micro-website with your room number. Enjoy free accommodation trial opportunities (winning frequency set on the backend).

Entertain Customers: Shop visitors can participate in a lucky draw on our micro-website for a chance to win electronic coupons, spa vouchers, etc. Sharing with three friends allows for an additional lucky draw.

Easily organize activities across different departments to enhance service quality and boost customer satisfaction.

Capture new customers and retain existing ones, all in one go.