1. Basic Hardware

(1) Location: For beginners like us, the location is sufficient, but it must ensure enough quietness and stable internet speed; the rest is secondary.

Not important, just go ahead and broadcast it.

(2) Phone + Stand: Generally speaking, a phone like the iPhone X or above is sufficient, along with a compatible stand.

Green screen live streaming is quite complex; camera live streaming is quite a hassle to adjust, and it's not worth it for us novices.

During the 0 to 1 phase, we aim to keep things simple and only upgrade the hardware once we're up and running.

(3) Lighting

Lighting requirements are quite complex, with different configuration options leading to significantly varying costs.

For certain categories such as clothing and jewelry, the setup of Beijing live studios is particularly crucial, as it directly impacts the effectiveness of product presentation.

No Chinese content provided.

Therefore, it is recommended to hire a professional photographer to inspect the live streaming setup and assist in developing the procurement plan.

On-site debugging, with corresponding service fees.

If you're not well-versed in photography, there's no need to go through the trial and error process yourself.

(4) Product Showcase/Demonstration: If your product is a physical item, small in size, and requires showcasing and demonstration, refer to the tangible example.

Store and supermarket displays, Beijing live streaming studio setup can be scaled proportionally according to the size of your studio.

(5) Audio/BGM: If you're not fond of the主播's raw voice, consider purchasing a directional microphone or similar recording equipment, and directly search online for resources.

Once, consult customer service based on your budget.

Don't overlook the background music in the live room.

It's common for most restaurants to hire people to queue or to have family and friends stand in line when opening.

A boss changed his mind, placing a large megaphone outside the store, looping a voice at high volume saying, "You have a new Meituan order."

Food Delivery Orders...

So, you should understand why some live studio's background music is the "ding dong" sound of Alibaba旺旺 customer service inquiries...

Remember, background music should not veer into the territory of being too pleasant; it should be mandatory...

Unless you're selling audio equipment, remember we're in the business of selling products. All our actions are designed to drive customers to order, order, order!

(6) Other Props: Such as KT price and selling point display boards, and prompters/teleprompters for new主播, etc. Detailed descriptions are omitted here.

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2. Live Stream Overall Packaging/Live Stream Background

This area is particularly crucial, directly affecting whether you can retain customers, earn their trust, and ultimately get them to pay without hesitation.

A good live streaming setup means people are more inclined to click in and are willing to spend more time to take a closer look. Beijing Pop-up Store Setup

There are three methods to choose a live streaming background.

(1) Native scenario-based

Transform your live stream into a typical scenario for this product's production, usage, and purchase.

For instance, if you're selling clothing, the background of your live stream could be a clothing warehouse or factory.

It can also be a wardrobe, a closet.

A typical scenario could also be a factory owner in a live-streaming background, at an offline specialty store.

(2) Uniform Brand Identity

How to choose among these three scenarios?

Maintain consistency with your personal design.

If you're a factory sister focused on high-value clothing, a warehouse/factory setting is a great choice; if you're a fashion connoisseur, a luxurious dressing room/wardrobe backdrop is more fitting.

Should you be a clothing brand, this is suitable for the background of a brand specialty store.

Certainly, there are also cases of more refined character designs, such as the account "Yu Shu." This character setup is astonishingly exquisite, of course, with the prerequisite that the character must be authentic.

(3) Contentualization of Interest

TikTok's E-commerce President introduces a new term: Interest-based E-commerce.

Of course, setting up the live stream with content that others enjoy can spark everyone's interest.

The "Cute Girl Snack Shop," which has been emulated by countless snack live streams, conquered numerous foodies with a song-requesting food broadcasting room.

    Beijing Pop-up Store Setup