90% of startup brands build from scratch to successBrand ImageWrong at Every Turn! It Led to a Point Where the Project Could Not Be Implemented, Wasting All the Effort! So, How Do You Get It Right? It All Starts with the Process of Building a Brand Image from Scratch: Every Step, Its Role, and Its Significance.
01、Firstly, for new brands, it's important to make designers understand the positioning of your brand.
For instance, what industry are you in? What services do you offer? Which products? Who is your target market? Selling on N? At what price points? Once you're clear on these core details, you can then design a brand image that truly belongs to you.
02、Core Elements of Design Brand
What are the core elements of the brand? Mainly the brand logo, typography, colors, and auxiliary graphics, with the logo being the most crucial element, so designers typically start with it. You might be wondering, with so many logo forms available, which one is right for you? Although there seem to be many forms, there are actually only three: purely graphic, purely typographic, or a combination of both. As for which one suits you, it depends on the industry. Some might say, if I choose a purely typographic logo, won't that save on costs? Firstly, all current fonts are copyrighted, and a mistake could lead to substantial compensation fees; secondly, the fonts we can use are all developed in sets and do not meet the brand trademark requirements, so designers need to create a custom design that aligns with the overall brand character.Logo DesignOnce approved, the next step is to design the corresponding colors and develop auxiliary graphics based on the visual strategic plan.
03、Standard Core Elements
This is the foundational part of VI. Many people believe this step is unnecessary, but in reality, it's due to a lack of understanding of the basics. The foundational part is like the foundation of a house; only a solid foundation allows for the construction of a sturdy building. Therefore, this step is the most critical in standardizing brand images, including how the logo is used, typography guidelines, color usage, and more, all of which are strictly regulated. What is the benefit of doing these for a startup brand? Only by standardizing the core elements can designers or production teams avoid misuse when using brand image files, ensuring that the brand maintains a unified appearance across all platforms, giving consumers a sense of professionalism, rigor, and legitimacy.
04、Applied to real-world scenarios
That is the application part of the vi. At this step, designers will apply the standardized core elements to actual scenarios, such as: how to use the logo combination on the company's image wall to better showcase the brand's character and tone, as well as business cards, office supplies, and some promotional materials frequently used outdoors. Designers consider and standardize the design for the brand from a visual strategy perspective. As for the brand owner, how do you know if these projects can be implemented? First, you need to confirm whether the files provided by the designer are source files, and if they are marked with dimensions, processes, and usage instructions, etc.
These four steps, if executed well in each, ensure that your brand image is effective and well-implemented.
